Mix Marketing Ooredo Phone Credit Customers

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Each year in the post-secondary education industry schools offers admission to nearly 3 million new students and scholarships totalling nearly $100 billion. This problem represents a huge, previously understudied targeted marketing and price discrimination problem. This paper provides a solution tailored to this problem. This solution accounts for the key distinguishing feature of this industry...

متن کامل

Modeling Marketing Mix

The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...

متن کامل

The Marketing Mix Matrix

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

متن کامل

From Physical Marketing to Web Marketing: The Web-Marketing Mix

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

متن کامل

Viral marketing for dedicated customers

Viral marketing has attracted considerable concerns in recent years due to its novel idea of leveraging the social network to propagate the awareness of products. Specifically, viral awareness spread by propagating the information to their friends via their social relationships. Extensive studies have been conducted for maximizing the awareness spread given the number of seeds (the Influence Ma...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: JOURNAL OF INTERNATIONAL BUSINESS AND ECONOMICS

سال: 2019

ISSN: 2374-2208,2374-2194

DOI: 10.15640/jibe.v7n2a11